Hoi An – A Colorful Postcard You’ll Never Want to Leave

This was my favorite destination on our trip and one of those places I’d return to at the first opportunity. Hoi An is one of the most unique cities in Vietnamת a place that feels like stepping back in time. An ancient trading port that has preserved a charm unlike anywhere else. Narrow lanes lined with yellow houses, historic Japanese bridges, colorful lanterns illuminating the streets at night, and bustling markets filled with enticing aromas and flavors.

In the past, Hoi An was one of Asia’s most important trading ports and a thriving international harbor that welcomed Japanese, Chinese, Portuguese, and Dutch merchants between the 16th and 18th centuries. This blend of cultures is still evident today in the city’s architecture, temples, historic wooden houses, and the incredible cuisine for which Hoi An is famous.

Hoi An effortlessly combines historical authenticity with a vibrant, lively atmosphere. During the day, it feels relaxed and unhurried; by night, it comes alive with thousands of colorful lanterns, street food markets, live music, and some of the best restaurants in Vietnam.

We visited Hoi An as part of our journey through Vietnam, and from the very first moment, we fell in love with it. In this post, I’m excited to share everything you need to know about the city—where to stay, the attractions you shouldn’t miss, the best restaurants, memorable experiences, and a few practical tips that can help make your visit as enjoyable as possible.

Watch Hoi An Highlights

When to Visit Hoi An

Located in central Vietnam, Hoi An enjoys a tropical climate. However, unlike destinations in the north of the country, it has more distinct seasons that can significantly affect your experience in the city.

The best time to visit is between February and June, when the weather is warm and pleasant, humidity levels are relatively moderate, and there is a high chance of sunny days. Keep in mind that this is also the peak tourist season, so the city can be quite busy.

During July and August, temperatures and humidity rise considerably, which can make exploring the Ancient Town a bit challenging, especially in the middle of the day.

From September to November, the rainy season begins, and flooding can occasionally occur near the river. On the upside, the city is generally quieter and less crowded during this period.

December and January are considered pleasant but slightly cooler, with temperatures ranging between 18°C and 22°C (64°F–72°F). It’s a great time for sightseeing and exploring the city, although less ideal if you’re planning to spend time at the beach.

We visited Hoi An at the end of September and, fortunately, enjoyed warm weather during the day and comfortable evenings—perfect for wandering through the charming alleyways and experiencing the city’s magical lantern-lit atmosphere after dark.

Getting to Hoi An

The easiest and most convenient way to reach Hoi An is via Da Nang, which is located about 30–40 minutes away by car. Da Nang International Airport is one of the largest airports in central Vietnam and offers numerous domestic flights from cities such as Hanoi, Ho Chi Minh City, and Phu Quoc. There are also international connections from several destinations across Asia.

Once you land in Da Nang, getting to Hoi An is simple and hassle-free. The most convenient option is to arrange a private transfer through your hotel or take a taxi directly from the airport. You can also use ride-hailing apps such as Grab, which are widely available in Vietnam and are often the most affordable and reliable way to get around.

Getting Around Hoi An

Getting around Hoi An is very easy. As throughout Vietnam, Grab is the most convenient way to book affordable and reliable taxi rides anywhere in the city.

What makes Hoi An unique, especially within the Ancient Town, is that many of the main attractions are within walking distance—and exploring on foot is often the best way to experience the city. The streets are charming, atmospheric, and full of character. In the evenings, large parts of the Old Town are closed to motorized vehicles, turning a simple walk into one of the highlights of a visit.

Another wonderful way to get around is by bicycle. Many hotels provide complimentary bikes or offer rentals for a small fee, making cycling a convenient and enjoyable option for short distances. On particularly hot days, cycling can be much more comfortable than walking, while still allowing you to explore the city at a relaxed pace and take in its beautiful surroundings along the way.

Where to Stay in Hoi An

The two main areas to stay in Hoi An are the Ancient Town and Night Market area and the beachfront area. Travelers looking for a relaxing beach getaway will usually prefer staying near the coast, while those who come to Hoi An for its history, culture, and unique atmosphere will likely enjoy being closer to the Old Town.

Since our main goal was to experience the charm of the Ancient Town, we chose a hotel right in the heart of the action.

We stayed at Moire Hoi An, and it turned out to be an absolutely perfect choice. Beyond being a beautiful and luxurious five-star hotel, its location is one of its biggest advantages. The hotel sits right next to the bridge leading to Hoi An’s famous Night Market, making it incredibly convenient to explore the city on foot.

What we loved most was that it offered the best of both worlds: it was close enough to all the attractions and nightlife, yet far enough from the crowds to maintain a peaceful and relaxing atmosphere.

The hotel features a lovely swimming pool, spacious rooms, and excellent facilities throughout. The breakfast was generous, varied, and beautifully presented, with a wide selection of both local and international dishes.

If you're looking to combine comfort, luxury, and a prime location near the most vibrant and picturesque part of Hoi An, Moire Hoi An is an excellent choice—especially for families traveling with children.

Things to Do in Hoi An

Hoi An is one of the most enchanting destinations in Vietnam, and visiting it feels like stepping into a colorful postcard. The city offers the perfect blend of culture, food, nature, and unique experiences, making it easy for every traveler to find something to love.

We spent five days in Hoi An, which felt like the ideal amount of time to truly experience everything the city has to offer without rushing. Between wandering the lantern-lined streets, enjoying the incredible food scene, relaxing by the river, and taking day trips to nearby attractions, there was always something to do.

Whether you're interested in history, photography, local cuisine, shopping, or simply soaking up the atmosphere, Hoi An delivers a travel experience that is both relaxing and unforgettable. In the following sections, I'll share the attractions, experiences, and hidden gems that made our time in Hoi An so special.

Hoi An Old Town

A walk through Hoi An’s Ancient Town is undoubtedly the highlight of any visit. Its narrow streets are lined with iconic yellow houses, colorful lanterns, centuries-old temples, charming boutique shops, cozy cafés, and bustling markets filled with delicious aromas and local flavors. Every corner feels picture-perfect, and the town's unique blend of Vietnamese, Chinese, and Japanese influences creates an atmosphere unlike anywhere else in Vietnam.

As evening falls, the entire area transforms. Thousands of lanterns illuminate the streets, reflecting on the river and creating the magical ambiance that Hoi An is famous for.

Good to know: Several of the historic attractions within the Ancient Town require an entrance ticket. Visitors can purchase a combined ticket, which is valid for three days and grants access to a selection of cultural and historical sites, including temples, assembly halls, and traditional heritage houses. Even if you don't plan to visit many of the attractions, purchasing a ticket is a great way to support the preservation of Hoi An’s UNESCO-listed Old Town.

Japanese Covered-Bridge

One of Hoi An’s most iconic landmarks, the Japanese Covered Bridge is a symbol of the city and a must-see attraction. Built in the 16th century by the Japanese community living in Hoi An at the time, the bridge connects two sections of the Ancient Town and reflects the city's rich multicultural heritage.

With its distinctive wooden architecture, ornate details, and historical significance, the bridge has become one of the most photographed spots in Hoi An. Whether you visit during the day or when the lanterns light up the surrounding streets at night, it's a beautiful place to stop, take photos, and soak in the atmosphere of the Old Town.

Take a Boat Ride on the Thu Bon River

One of the most memorable experiences in Hoi An is spending time on the Thu Bon River, which runs through the heart of the city. There are two popular ways to experience the river, each offering a completely different atmosphere.

Lantern Boat Ride

The most famous option is a short evening boat ride among Hoi An’s floating lanterns. As night falls, the river comes alive with colorful lights reflected on the water, creating one of the most romantic and magical scenes in the city. Many visitors choose to release a small lantern onto the river as part of the experience, adding to the enchanting atmosphere.

Bamboo Basket Boat Experience

Another popular activity is a ride in the traditional bamboo basket boats, locally known as basket boats. These small, round boats were originally used by local fishermen to navigate the waterways and coconut forests surrounding Hoi An.

Today, they have become one of the city's most well-known tourist attractions. During the ride, you'll glide through narrow canals lined with water coconut palms, learn about local fishing traditions, and often watch impressive demonstrations from the boat operators, including their famous spinning maneuvers that have become a signature part of the experience.

Hoi An Night Market

The Hoi An Night Market is one of the most vibrant and atmospheric markets in Vietnam. Located along the river and illuminated by hundreds of colorful lanterns, it comes alive every evening with an energetic yet charming atmosphere.

You'll find countless stalls selling local street food, handmade souvenirs, jewelry, clothing, artwork, and, of course, the iconic lanterns that Hoi An is famous for. Even if you're not planning to shop, it's worth visiting simply to soak up the atmosphere and enjoy an evening stroll through one of the city's liveliest areas.

Tip: Visit after sunset, when the lanterns are lit and the market is at its most magical.

Visit a Local Tailor

Hoi An is widely known as the tailoring capital of Vietnam. One of the city's most unique experiences is having custom-made clothing created specifically for you.

Whether you're looking for a dress, suit, shirt, or another tailored piece, many shops can take your measurements and deliver a finished garment within just one or two days. The quality is often excellent, and the prices are surprisingly affordable compared to custom tailoring in most Western countries.

In addition to clothing, many workshops specialize in handcrafted leather goods, including custom-made shoes, bags, wallets, and accessories, all produced according to your preferences.

Relax on Hoi An’s Beaches

If you're looking to balance sightseeing with some relaxation, Hoi An's beaches are the perfect escape.

The most popular options are An Bang Beach and Cua Dai Beach, both located just a short drive from the Ancient Town. These beaches offer wide stretches of sand, warm water, and a laid-back atmosphere that feels worlds away from the bustling city center.

You'll also find plenty of beachfront cafés, restaurants, and bars where you can enjoy fresh seafood, a cold drink, or simply spend a leisurely afternoon by the sea. Whether you want to swim, sunbathe, or enjoy a sunset dinner overlooking the ocean, Hoi An's coastline makes for a wonderful addition to your itinerary.

Ba Na Hills

Ba Na Hills is one of the most impressive and popular attractions in central Vietnam. Perched high in the mountains above Da Nang, about an hour and a half from Hoi An, this massive entertainment complex feels like a world of its own.

Designed in a European style, the park features a charming French Village, castle-like architecture, beautifully landscaped gardens, amusement rides, restaurants, shops, and spectacular viewpoints overlooking the surrounding mountains.

The park's most famous attraction is undoubtedly the Golden Bridge, an iconic golden pedestrian bridge seemingly held up by two giant stone hands. Since its opening, it has become one of Vietnam's most photographed landmarks and a bucket-list destination for visitors from around the world.

Getting to the summit is part of the experience itself. Visitors ride one of the world's longest cable car systems, soaring above lush forests, waterfalls, and mountain valleys while enjoying breathtaking panoramic views.

Once at the top, you'll find a wide variety of attractions, including amusement rides, live performances, gardens, restaurants, cafés, and entertainment for all ages. Whether you're traveling as a couple, with friends, or as a family, Ba Na Hills offers a full day of sightseeing and fun.

Tip: Arrive as early as possible to enjoy the Golden Bridge before the largest crowds arrive and to make the most of your day in the park.

My Son Sanctuary 

My Son Sanctuary is a UNESCO World Heritage Site and one of the most popular day trips from Hoi An. Located about one hour from the city, this remarkable archaeological site features a collection of ancient Hindu temples built by the Champa Kingdom between the 4th and 14th centuries.

Often referred to as Vietnam’s answer to Angkor Wat, My Son offers a fascinating glimpse into the history, culture, and religious traditions of the Champa civilization. Although many of the temples have been damaged over time, the remaining structures are still incredibly impressive and showcase intricate brickwork and architectural techniques that continue to intrigue historians today.

Surrounded by lush jungle, rolling hills, and towering trees, the sanctuary has a peaceful and mystical atmosphere that feels worlds away from the bustling streets of Hoi An. The combination of ancient ruins and natural beauty makes it one of the most photogenic and memorable sites in the region.

Many visitors choose to arrive early in the morning to avoid the midday heat and experience the site while it is quieter and less crowded. A typical visit lasts between one and two hours, making it an easy and worthwhile half-day excursion from Hoi An.

Restaurants in Hoi An

One of the things that makes Hoi An so special is its incredible food scene. From authentic Vietnamese street food and hidden local eateries to stylish riverside restaurants and trendy cafés, the city offers some of the best culinary experiences in Vietnam. We found ourselves planning our days around meals—and honestly, we never had a disappointing one.

Here are some of the restaurants and cafés that stood out during our visit:

Olivier Coffee

A lovely café with a relaxed, laid-back atmosphere. The menu offers a great selection of smoothies, specialty drinks, coffee, and light bites, making it a perfect stop for a refreshing break during a day of sightseeing.

Buttercup by Rosie's Café

One of the nicest cafés in the Ancient Town. It has a cool, welcoming atmosphere, excellent coffee, and a great brunch menu. A wonderful place to start your morning before exploring Hoi An.

Bánh Mì Phượng

Without a doubt, the best bánh mì I had in Vietnam. This legendary sandwich shop is considered a must-visit and is famous for its perfectly balanced flavors, fresh ingredients, and crispy baguettes. If you only try one bánh mì in Hoi An, make it this one.

Madam Khanh – The Bánh Mì Queen

Another iconic bánh mì spot and one of the most famous food vendors in Hoi An. There's almost always a line outside, which speaks for its popularity. The bánh mì is delicious, although personally, I preferred Bánh Mì Phượng.

Lim Dining Room

An excellent Italian restaurant with a slightly more upscale atmosphere than most restaurants in the area. The elegant setting, quality ingredients, and beautifully prepared dishes make it a great choice for a special dinner in Hoi An.

Echitora Authentic Japanese Restaurant

A highly rated Japanese restaurant serving a wide variety of sushi, sashimi, and other traditional Japanese dishes. While it comes highly recommended by many visitors, it wasn't quite our personal favorite—but if you're craving Japanese food in Vietnam, it's worth considering.

A6 Garden Restaurant

If you're looking for a great steak or quality grilled meat, A6 Garden is an excellent choice. The meat was outstanding, and it ended up being one of our favorite meals in Hoi An. Highly recommended for anyone wanting a break from Vietnamese cuisine.

Hoi An is one of those rare places that leaves a lasting impression—destinations that capture your heart from the very first moment and stay with you long after you've left. This small city effortlessly combines a rich history, exceptional food, a romantic atmosphere, and a unique charm unlike anywhere else in Vietnam. The yellow-walled streets, lanterns glowing over the river at night, bustling markets, and timeless architecture all come together to create an experience that's difficult to put into words.

For us, Hoi An was one of the highlights of our trip to Vietnam. We spent five days there, which felt like the perfect amount of time to explore the city at a relaxed pace and truly appreciate everything it has to offer. Rather than rushing from one attraction to another, we were able to slow down, wander through the Ancient Town, discover hidden cafés, enjoy incredible meals, and soak up the atmosphere that makes Hoi An so special.

If you're planning a trip to Vietnam, Hoi An deserves a place at the very top of your itinerary. Whether you're visiting for the food, history, cultural attractions, custom tailoring, nearby beaches, or simply to experience its unique ambiance, it's a destination that's hard not to fall in love with.

Even now, it's one of those places I find myself thinking about long after returning home—and I already can't wait for the opportunity to visit again.